Seton Shrine Website
The beauty of the sacred grounds at the National Shrine of Saint Elizabeth Ann Seton needed to be retold. The goal for the new website was to assist in increasing visitor traffic and to help people understand the Shrine was a destination for everyone, not just people seeking a religious experience. Several dedicated days on location resulted in stunning photography that we used throughout the website to help tell the story visually. The content was re-written and we added to the dramatic power of the photography with a more sophisticated color palette and graphics package to reflect the craftsmanship of the Shrine itself. Finally, the entire web experience was designed to be more mobile-friendly.
After the site launch, the destination had the best month ever with a 14% increase over the number of visitors from the previous year. And we are proud to say those numbers continue to climb.