Seton Shrine Rebranding
What do you do when the marketing director of a shrine requests help to bring in more visitors? It’s obvious: pile into Spencer’s beater van for a road trip to find out exactly what a “shrine” is.
That’s how we learned the amazing story of Elizabeth Ann Seton, America’s first saint. We marveled at the stunning scale of the Basilica. We got up close with the exquisite details of the stained glass and stone work. We interviewed historians, scholars and tour guides and became enthusiasts ourselves.
New photography captured the Shrine’s sacred grandeur. Our written content gave a fresh, inspirational take on the Saint Elizabeth Ann Seton story. The logo was redesigned and freshened the brand palette. Finally, we combined everything into a pastiche of print, outdoor ads, trade show booth panels, rack brochures, business cards and both paid and organic social messaging, all directing the curious to a new website and through Seton Shrine’s doors.
The result of our production was the best month the destination ever had, a 14% increase over the number of visitors the previous year. And those numbers have continued to climb.
Most importantly: no broken artifacts.