Discover Lancaster recently launched a new, responsive website full of upgrades, broader navigation and a member-centric platform to help draw users to the region. The site highlights Lancaster’s destination and also showcases members’ offerings through their personal partner pages. Discover Lancaster also helps drive users to specific partners through custom itineraries focused on tying several members together and providing users the opportunity to learn more about the destination. With the new design, users can plan their vacation at home and use on the go via mobile or tablet.
All website activity is tracked and logged to ensure that focused SEO and SEM campaigns are driving new business to the region, while providing all 700+ members with viable statistics regarding their specific member pages. Sessions and visitors both increased by 40% over the same time period from the previous year, while total page views increased 8.6%.