PA Turnpike – Operation Orange Squeeze Worker Safety Campaign
Speeding or distracted drivers talking or texting on their phones can have tragic consequences to Turnpike workers, the dedicated people who work only inches away from high volumes of traffic in work zones protected only by a hard hat.
Sadly, over the course of PA Turnpike’s history, 30 workers have lost their lives from careless drivers in work zones. In an aggressive effort to raise awareness and to end this problem, PA Turnpike partnered with Spencer Advertising and Marketing.
Spencer connected the issue to our audience in two ways: their hearts and their pocketbooks. We delivered sobering facts with intense emotion though pictures, words and sound design, which was deployed over integrated print, broadcast, digital, social media, service plaza collateral and outdoor advertising. A microsite “Operation Orange Squeeze” was also developed to promote discussions about excessive speed in work zones and to ask people to “Take the Pledge.”