This print campaign was designed to connect, support and celebrate NSI’s amazingly talented audience, the nail techs who work in salons. They’re the the over-worked and under-appreciated artists who make your (well, some of your) nails look amazing with a dizzying number of techniques and applications like gels and acrylics, sculpting and blending. We positioned NSI as the chemistry and technology leader that provides nail techs a wide variety of high-performing products to make their jobs easier and faster. Better-looking nails created and applied faster allows more customers to be done and done well, which means happier customers coming back for more. This print campaign ran in US, European and Asian trade publications.