Integrity Bank – Annual Report
Not long ago, a businessman brought his own version of banking to our neighborhood. So, Spencer thought we would make a pitch for his marketing efforts with a video featuring banking customers venting about what they hated about banks.
Well, it must have struck a nerve since we got the business, but only after he told us why he hated advertising agencies.
And so it went…
The following years proved to be a highly successful partnership between Spencer and Integrity. First, we created the logo and tag along with developing the brand. Then we launched the bank with a fully integrated campaign including TV, radio, live remote radio broadcasts, direct mail, outdoor and print.
To celebrate Integrity’s continued success and award-winning ways, Spencer created this unique “pop-up” Annual Report to express our “Integrity unfolding” theme. Once our design was completed with the initial structural builds begun, we invited our best printer, paper experts and structural engineers to make our ideas come alive. The effort won an NEO award for Best of Category and a Domtar Envy award.