Over the years, Spencer has been thrilled to partner on several projects with Hershey Chocolate World, a multi-attraction chocolate destination. And why wouldn’t we be, as they’re super-nice people and the download meetings are always filled with massive quantities of chocolate. So, we were more than ready to partner with them when they asked us to help get the message out about a new HCW retail experience opening in Vegas.
Spencer’s strategy was to extend the brand to the Vegas audience by supersizing simple, bold and beautiful images. We combined infectious headlines with a graphics and photography package and then integrated that creative into ads and magazine covers, wrapped buses and motion boards.