Discover Lancaster Awareness Campaign
The Lancaster County Amish, with beautiful farms and rolling countryside, are a part of our culture and one that we all embrace. Lancaster’s also evolving its thriving downtown scene with upscale dining options, hip brew pubs and wine bars along with diverse art, theater and concert venues to experience.
So, when Discover Lancaster partnered with Spencer to create an awareness campaign we knew we had a great start. After all, we live here and are huge advocates of the area. Especially the new brew pubs.
Our goal was to present viewers with a deeper sense of intimate discovery than they’ve seen before. We shot both motion and still images of children experiencing the inside of a barn and riding in a horse-drawn buggy. We wanted to make them part of the scene, not just observers. Other scenes show a couple on a zip line and sharing a beer, exploring an antique shop, a fashion boutique and enjoying an amazing meal. For the broadcast campaign, we created a post-score audio track that punctuates right at the start, establishing a signature sound and then rolls nicely through the spots to complement the visuals.
The completed campaign included fully integrated broadcast, radio and advocacy videos along with a website, getaway guide and a group tour guide.