We never set out to be an ad agency
It was just… a Happy Accident.
The year, 1989. Clipper Magazine was then a fast-growing company who needed to promote themselves. So, being the entrepreneurial-minded organization that it is, instead of seeking outside help, they started an in-house agency of their own—us. That’s how we started. And over the years, Chance, Good Fortune, and Unexpected Opportunity kept showing up. And we kept working hard. So by the time 1997 rolled around, the Happy Accident occurs—we now have enough outside clients of our own to become a full-fledged, full-service agency. No longer just an internal department, we are now a legit division of our own. Which means we do what any small, independent shop would do. We work like crazy to keep the momentum going.
Now, here’s the unexpected twist. It’s 2003. And Gannett, the same folks who own USA Today, decide to buy Clipper Magazine. And us. Which means the small, in-house start-up is now the small, independent-thinking agency who just happens to be owned by one of the largest media and marketing solution conglomerates in the world. Which, at times, can mean additional resources for us. And our clients. But mostly, it gives us the ability to do what other small, independent shops can’t. Name-drop. So. That’s who we are. That’s Spencer Advertising & Marketing. The Happy Accident. With a definitive purpose—to deliver smart, creative work that gets results for our clients. We’d love the opportunity to learn more about you, your needs, and how we can help your business grow. But until then, feel free to take a closer look at who we are, and what we’ve created.