Challenge: Infuse new life into a product that was on the verge of being replaced on the shelves of one of Victor’s largest, national home-center channels with a tough competitor who had superior packaging and merchandising.
Tops, a leading grocery chain in western New York, saw great promotional value in partnering with the Buffalo Bills. After designing their “Fan Favorites” store-brand campaign, they also saw the value in partnering with us.
Challenge: Concept, design, produce, and launch Stadium Associates’ debut products – Yankees Grass Seed and Sod – in time for Opening Day of Major League Baseball –– only three months away.
Spencer Advertising and Marketing developed graphic branding for a new online coffee and tea startup that conveyed a high-end European look to portray the name “après,” and simple, high-end packaging for 1lb. bag of coffee and tea that offered a memorable, interactive experience for the consumer.