You might think the alumni of the country’s leading specialty hospital devoted to orthopedics and rheumatology might only be interested in things purely academic and medical, but they still desire to be informed, engaged, acknowledged and inspired like the rest of us. New York’s esteemed Hospital for Special Surgery (HSS) came to Spencer looking for a redesign of their most important alumni outreach mechanism, their Alumni News magazine, that would maintain the heritage and dignity of the institution, give it a professional sophisticated look that is up-to-date and appealing to alumni of a wide range of ages and organize the large amount of information in each issue so that it was inviting and easy to read. The resulting masthead redesign, new color palette, font selection and layout were so well received the new look was transferred to the other publications and collateral of the Alumni Affairs Department, many of which Spencer also designed.
Compass Mark is a wonderful local organization and Spencer is proud to be supporting their upcoming Miles for Mentors fundraising event by creating a logo and collateral materials and providing PR and events planning. We also put together a Facebook page for the event, which we invite you to visit and encourage you to “like” and share as soon as you’re able! Visit the Miles for Mentors landing page here and our Facebook page here.
Sure, we could have danced all night, but they were exhausted by the end of a grueling eight hour shoot! They were a trio of talented and extremely versatile dancers (along with their tireless creative director and vp of marketing) we recently had the pleasure of working with for American Music Theatre. We were the folks behind the camera with jaws gaping in awe of their flexibility and jealous of their seemingly endless stores of energy.
We know you don’t need a Ph.D. in Psychology to understand a proud alumnus is more likely to be a generous one. But how do you evoke pride? Well, a Division-I, National Championship winning football team would really help. But when you don’t have that, you just have to be more creative.
When a bank approves a “pop-up” concept for their annual report, you know you’re working with a different kind of bank. And when the largest paper manufacturer in North America is impressed enough to buy into the print run to defray the cost, well, you know you’ve hit on something pretty special.