You might think the alumni of the country’s leading specialty hospital devoted to orthopedics and rheumatology might only be interested in things purely academic and medical, but they still desire to be informed, engaged, acknowledged and inspired like the rest of us. New York’s esteemed Hospital for Special Surgery (HSS) came to Spencer looking for a redesign of their most important alumni outreach mechanism, their Alumni News magazine, that would maintain the heritage and dignity of the institution, give it a professional sophisticated look that is up-to-date and appealing to alumni of a wide range of ages and organize the large amount of information in each issue so that it was inviting and easy to read. The resulting masthead redesign, new color palette, font selection and layout were so well received the new look was transferred to the other publications and collateral of the Alumni Affairs Department, many of which Spencer also designed.